Rua Augusta is a famous street in downtown Lisbon, which starts at the famous triumphal arch and connects Praça do Comércio to Rossio Square. It honors the august figure of King D. José I.

It has high concentration of commerce, since all the street is flanked by several stores, many of them of great international brands. It has been closed to traffic since the late 1980s and is often occupied by street artists, craftsmen and street vendors.